Genre : Soft Rock, Pop Crossover
Origin : United States
Official site : > - here - <
Natalie Jones' debut spin "Now You Know" is highlighted by a lush, adeptly channeled, emotional voice-presence skillfully orchestrated through 13 radio friendly pop/soft rock crossover declarations. The flow is melodically dynamic and pretty much masterfully - pun willfully absorbed - revealed when scrutinized from then angles of all the genre specific considerations of definition and obligatory instant pop power. The sound is punchy, yet never arrogant or intimidating, while the songcraft willfully submits to all the major - AND minor, too - culturally ingrained pop-affections without losing a face and the ethos of creative dignity in the process.
The disk weighs in at 59 minutes of melodic pop/soft rock stimuli, and never once falls into the false luxury of losing focus on the main actual attraction, which is to showcase Jones' considerable singing talent, exhibited on top of all the various sonic/harmonic domains of the most popular western scales and musical keys. Fear not! Or, fear only if you are a pop diva who frequents this site - this either is very bad or very good taste, madame - her natural timber elevates her above 99 of 100 recent pop divas, and the remaining one (logically) is her.
Granted, the chord progressions are polite and not at all experimentive in their intents and render no challenge to the boundaries of radio friendly music, nevertheless their inherent timeless charms are explored (AND exploited) thoroughly, toppled by the favorite vocal ornamentics of the profiling artist. The mere consideration of the unchained female singing voice is not the ONLY consideration though, not this time - Natalie Jones sounds to have a natural talent at spotting melodies that are truly worth giving attention to on top of the given bonfire tonalities. Read on to know more about this.
The album is an immediate benchmark from a production standpoint, and a textbook on how to craft pop songs using a pop song generator sheet, if you are really really serious about it. Being faithful to their intents to not venture off from the field of the on-spot identifiable bonfire harmonies, the tracks are doubtless prone to exhibit certain, steadily re-occurring dramatics and key narrative/harmonic dynamics. Oftentimes you will get the opening theme and the hints of its underlying harmonic structure in an intentionally spacious introductory segment, and then the songs burst into especially richly detailed fabrics, - the tracks called "This Is My Home" and "Rain" are the most prominent delivers in this aspect, I feel - and the best trait of the experience is, that despite how "crowded" some of these audio environments are, the respective ingredients remain crystal clear and optimally separated, respecting the adjacent private spheres of all sounds in their direct vicinity.
A sense of relative repetition, an insistence of the seemingly already-addressed will inevitably be sensible during certain segments of the disk, - there is a somewhat limited number of polite melodic anatomies worth singing over the timeless open chord grooves, after all - yet the uncompromisingly crystal clear, well sculpted sounds and the fresh, soulful female vocal presence likely will manage to seduce your awareness to soak your ears into the entirety of the record nevertheless. You will actually be grateful for the fact that you will know what happens next, and, when you are right, you will feel - shaaaame (?) on you - good about yourself. This is the premiere intention of the attraction, - and not one that one should criticize it for. Maintaining these premiere directives is a type of creative job, and the disk pulls it off superbly.
As result of all this, if you are not into such extreme sports as flattering your ego into slumber and right back from it, then this solid album is best taken in via multiple dancing/sitting sessions, as the relative similarity between the structures will be less evident this way, yet it is safe to say that each and every track is a safe bet if and when the plan is to pop up an immediate melodic soft rock song with a fresh, pop overtone to it. An especially strong debut from an artist, who, despite her young age, already enjoys ripe command of her voice, and the audio environment that bends to her will, is masterfully researched and presented.
Check out Natalie Jones' official Facebook - > here.
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